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What is Parallel?

Parallel is an AI-powered Google Ads co-pilot designed to help Google Ads teams achieve unparalleled operating speed and near-autonomous campaign management at scale. It automates routine tasks, offers advanced programmatic functionality, and can improve campaign management efficiency significantly. Parallel is trained on technical documentation and utilizes natural language processing to handle complex account management tasks using human-readable commands.

Who created Parallel?

Parallel was created by a team of ambitious individuals to assist Google Ads teams in achieving unparalleled operating speed and near-autonomous campaign management at scale. The founder and exact company details are not specified in the provided documents. Parallel was launched on March 8, 2023, offering AI-powered Google Ads management solutions.

What is Parallel used for?

  • Automating tasks in Google Ads management such as generating reports, pausing campaigns, creating ads, updating budgets, bids, and bid strategies
  • Handling budget management for Google Ads by managing budgets, bids, and bid strategies
  • Offering performance reporting data for Google Ads campaigns including search query reports
  • Unlocking advanced programmatic functionality like managing budgets, bids, and bid strategies, updating targets, pausing campaigns, and adding keywords
  • Using natural language to manage Google Ads accounts efficiently
  • Providing recommendations for managing Google Ads
  • Forecasting commercial reach for YouTube and Google Video Partners campaigns
  • Increasing campaign management speed, efficiency, and effectiveness significantly
  • Designed for ambitious teams and individuals embracing exponential technology for fast execution
  • Aiding in creating and managing ads, keywords, and campaigns quickly using natural language commands
  • Automating tasks in Google Ads management such as generating reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, and bid strategies
  • Using natural language for managing Google Ads accounts
  • Handling budget management for Google Ads
  • Providing performance reporting data for Google Ads campaigns including Search Query Reports (SQRs)
  • Offering recommendations for managing Google Ads
  • Unlocking advanced programmatic functionality in Google Ads management
  • Increasing speed and throughput in Google Ads management
  • Helping in creating and managing ads, keywords, and campaigns
  • Designed for ambitious teams and individuals embracing exponential technology
  • Automating tasks in Google Ads management like generating reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, and bid strategies, creating and combining automated goal-driven bidding strategies, and easily creating ads, keywords, and campaigns in seconds
  • Generating complete performance reporting data for Google Ads campaigns, including Search Query Reports (SQRs) and trend identification using natural language
  • Unlocking advanced programmatic functionality in managing budgets, bids, and bid strategies, updating tCPA or tROAS targets, pausing campaigns or adding keywords, creating and combining automated, goal-driven bidding strategies with responsive ads and automatic rules
  • Handling budget management by allowing instant management of budgets, bids, and bid strategies, updating tCPA or tROAS targets, pausing campaigns, and adding keywords
  • Offering natural language processing for managing Google Ads accounts efficiently
  • Offering up-to-date recommendations for managing Google Ads accounts
  • Forecasting capabilities for YouTube and Google Video Partners campaigns
  • Increasing operational speed and throughput in Google Ads management by up to 400%, efficiency by over 350% and effectiveness by over 450%, scaling output by 4-6x, and reducing operational and execution drag by up to 85%
  • Designed for ambitious teams and individuals who want to achieve tasks quickly and efficiently, suitable for large and small organizations
  • Creating and managing ads, keywords, and campaigns by enabling users to do so in seconds, pausing underperforming campaigns, duplicating assets, and more using natural language commands
  • Automate tasks in Google Ads management such as generating reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, and bid strategies
  • Generate complete performance reporting data for Google Ads campaigns
  • Unlock advanced programmatic functionality like managing budgets, bids, and bid strategies, updating tCPA or tROAS targets, pausing campaigns, adding keywords, creating and combining automated bidding strategies
  • Handle budget management by allowing users to instantly manage budgets, bids, and bid strategies, update tCPA or tROAS targets, pause campaigns, add keywords, and more
  • Use natural language for managing Google Ads accounts efficiently
  • Receive performance reporting data for Google Ads accounts, including Search Query Reports (SQRs) and trend identification using natural language
  • Offer recommendations for managing Google Ads accounts
  • Provide forecasting capabilities for YouTube and Google Video Partners campaigns to predict commercial reach
  • Increase campaign management speed, efficiency, and effectiveness significantly when using Parallel
  • Designed for ambitious teams and individuals who embrace exponential technology and want fast results
  • Automating tasks in the management of Google Ads such as generating reports, pausing campaigns, creating ads, updating shared budgets, and managing budgets, bids, and bid strategies
  • Utilizing natural language to manage Google Ads accounts efficiently
  • Unlocking advanced programmatic functionality for managing budgets, bids, and bid strategies, updating targets, pausing campaigns, adding keywords, and creating and combining goal-driven bidding strategies
  • Handling budget management by allowing instant management of budgets, bids, and bid strategies, updating targets, and performing other related tasks
  • Offering complete performance reporting data, including Search Query Reports (SQRs), quickly identifying trends, and more using natural language
  • Providing up-to-date recommendations for managing Google Ads
  • Increasing operational efficiency by up to 85%, campaign management speed by over 400%, efficiency by over 350%, and effectiveness by over 450% in Google Ads management
  • Designed for ambitious teams and individuals wanting to achieve tasks rapidly
  • Enhancing the speed and throughput of Google Ads management by automating routine tasks, unlocking programmatic functionality, and increasing operating speeds
  • Automating tasks such as generating reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, and bid strategies
  • Creating and combining automated goal-driven bidding strategies
  • Generating complete performance reporting data for Google Ads campaigns
  • Unlocking advanced programmatic functionality like managing budgets, bids, bid strategies, updating tCPA or tROAS targets, pausing campaigns, and adding keywords
  • Forecasting for YouTube and Google Video Partners campaigns
  • Increasing campaign management speed by over 400%, efficiency by over 350%, and effectiveness by over 450%
  • Serving ambitious teams and individuals to get tasks done fast
  • Providing early access to the Parallel tool

Who is Parallel for?

  • Google Ads specialists
  • Marketing professionals
  • Advertising professionals
  • Digital marketing managers
  • Google Ads professionals
  • Digital marketers
  • Marketing managers
  • AI specialists
  • Google Ads teams
  • Individuals in large and small organizations
  • Google Ads managers
  • Advertising managers
  • Digital marketing agencies

How to use Parallel?

To use Parallel for managing Google Ads effectively, follow these steps:

  1. Sign up for early access on the Parallel website to gain access to the tool's beta version.
  2. Familiarize yourself with Parallel's user-friendly interface for easy navigation.
  3. Take advantage of Parallel's natural language processing feature to manage Google Ads accounts efficiently.
  4. Generate performance reports instantly by pulling any data and identifying trends using natural language.
  5. Automate routine tasks such as generating reports, pausing campaigns, creating ads, and managing budgets and bids.
  6. Utilize Parallel's advanced programmatic functionality to manage budgets, bids, and bid strategies effortlessly.
  7. Explore forecasting capabilities for YouTube and Google Video Partners campaigns to predict commercial reach.
  8. Benefit from Parallel's recommendations engine to receive up-to-date suggestions for managing Google Ads effectively.
  9. Choose from Parallel's pricing tiers based on your needs, ranging from Starter, Pro, to Enterprise packages with varying features and account limits.
  10. Contact Parallel's customer support for comprehensive assistance and guidance in utilizing the tool efficiently.
Pros
  • Trained on technical documentation
  • Natural language processing
  • Optimizations on budget
  • Optimizations on bids
  • Goal-driven bidding strategies
  • Access to reporting data
  • Google Ads recommendations engine
  • Forecasting for YouTube campaigns
  • Minimizes operational & execution drag
  • Enables higher throughput
  • Increases operating speed
  • Creates ads, keywords quickly
  • Easily duplicates assets
  • Pause underperforming campaigns
  • Provides trend identification
  • Efficient Google Ads management
  • Near-autonomous campaign management
  • Advanced programmatic functionality
  • Programmatic account management
  • Automates routine tasks
  • Generates reports instantly
  • Can pause campaigns
  • Can create ads
  • Can update shared budgets
Cons
  • Limited to Google Ads
  • No multi-platform support
  • Pricey for smaller businesses
  • No social media integration
  • Forecasting limited to video
  • Unclear data security
  • No collaborative features
  • Lack of customizability
  • Dependent on Google's algorithms
  • No A/B testing tools
  • Cons Limited to Google Ads

Parallel Pricing and plans

Paid plans start at $99/month and include:

  • Customer support
  • Installation
  • World-class support
  • Free backup
  • Advanced automation capabilities
  • Forecasting for campaigns

Parallel FAQs

What is Parallel?
Parallel is an AI-powered Google Ads co-pilot designed to help Google Ads teams achieve unparalleled operating speed and near-autonomous campaign management at scale.
How does Parallel assist in Google Ads campaign management?
Parallel assists in Google Ads campaign management by automating routine tasks with a single request. This enables users to unlock advanced programmatic functionality previously reserved for technical power users.
What tasks can Parallel automate in the management of my Google Ads?
Parallel can automate a numerous amount of tasks in the management of your Google Ads. These tasks include generating reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, and bid strategies, creating and combining automated goal-driven bidding strategies, and easily creating ads, keywords, and campaigns in seconds.
Can Parallel generate reports for my Google Ads campaigns?
Yes, Parallel can generate complete performance reporting data for your Google Ads campaigns. It allows you to pull any data, instantly get Search Query Reports (SQRs), quickly identify trends and more using natural language.
What advanced programmatic functionality can Parallel unlock?
Parallel can unlock advanced programmatic functionality such as managing budgets, bids and bid strategies, instantly updating tCPA or tROAS targets, pausing campaigns or adding keywords, creating and combining automated, goal-driven bidding strategies with responsive ads and automatic rules for powerful autonomous account management, and much more.
Can Parallel use natural language to manage my Google Ads accounts?
Yes, Parallel uses natural language to manage your Google Ads accounts. It was trained on vast corpuses of technical documentation across the Google Ads ecosystem which makes it efficient in understanding and handling complex account management tasks using natural language.

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